Abstract
This study is on market segmentation strategy with its attendant impact on sales performance with particular reference to Champion breweries Nigeria Plc Akwa Ibom; requires a high degree of accuracy and authenticity. The total of 20 respondents represent 100% acknowledged that market segmentation is effectively adopted and applied by the company (Champion breweries). This really indicates that Champion breweries is marketing oriented. The researcher proceeded to find out if the effects of market segmentations has only impact on the marketing of any company products the total 20 respondent acknowledged that marked segmentation has great impact on the marketing of their products,100% indicated “yes” which goes to show that market segmentation, positively influences the sales volume of the company products.
ABSTRACT
This study investigates the lipid-modulating effects of extracts from different parts of the A...
ABSTRACT
Training is indispensable to the success of any organisation as efficiency in the productivity and performance of an organisatio...
BACKGROUND OF THE STUDY
The problem of fraud in the public sector has assumed immense proportions with...
ABSTRACT
The broad objective of this study borders on the implication of ritualism on moral development of Nigeria Y...
Background to the Study
Mathematics is perhaps one of the most dreaded subjects at all levels of education, especially s...
Background Information
Housing has a central importance to quality of life with considerable economic,...
Abstract: THE IMPACT OF COST ACCOUNTING FOR JOB ORDER AND PROCESS COSTING SYSTEMS: A CASE STUDY OF COCA COLA
This study examines the impa...
3 BACKGROUND THE OF STUDY
Customer Relationship Management (CRM) system came into existence when...
Background Of The Study
The cooperative movement in a programme designed to bring independent persons t...
ABSTRACT
This project work seeks to find out the perception of teachers on the causes of indiscipline a...